Drew and Jonathan Scott (Property Brothers, Brother vs. Brother), have launched their new digital video content platform,GuruHub.tv. A passion project turned startup, GuruHub.tv was created to give fans direct access to their favorite celebrities and social influencers as well as many new faces destined to become household names. With original video content completely inspired by fan requests on social media, GuruHub launches with a true, modern Rat Pack of lifestyle experts.
“We’ve done so many social media collaborations over the years with other celebrity and influencer friends…we thought why not centralize these into one platform and let the fans run the show!” said Drew Scott, co-founder of GuruHub.
GuruHub’s mission is to rid the world of skippable content, which they do by creating fan-driven, short-form, high-quality shows. With an organic community reach of over 32 million, the platform’s Gurus will be the best of the best lifestyle experts who show the audience how to live life to the fullest. GuruHub is 28 Gurus strong and growing with unique, smart, and fun voices such as iJustine; William Shatner; Ross Smith; The Fitness Marshall; celebrity photographer, Dennys Ilic; and of course, Drew and Jonathan themselves.
“Our vision with GuruHub is to bring together recognized creators with their biggest fans in a way that makes sense for today’s content consumption environment. We have put together a world-class team in order to accomplish this, and we expect to help shape the way in which short-form video content is cultivated on the web,” said Gabe Douek, President of Guru Global Inc.
GuruHub is a lifestyle destination with digital video content produced in six verticals – health, fashion, travel, food, entertainment, and home. With fans tweeting and commenting using #GuruHub, they can request topics, ask questions, and inspire each and every episode appearing on GuruHub.tv, bringing them closer than ever to experts who can actually help improve what they get out of life.
“We’re really creating a trusted platform for the best content creators and collaborators on the planet to come together, share ideas, engage our fans, and have a hell of a lot of fun. Nobody has ever done what we’re trying to do…but that’s never stopped us in the past,” said Jonathan Scott, co-founder of GuruHub.
In addition to venturing into the digital startup space, Drew and Jonathan are two-time New York Times best-selling authors and co-founders of Scott Brothers Global, which includes Scott Brothers Entertainment, an award-winning production company and Scott Living, a rapidly expanding home goods collection including furniture, décor, textiles and bedding.